Since 2012, trade protectionism led by the United States has intensified significantly. In addition to the double anti-duties imposed on chemical brighteners, galvanized steel wires, steel wheels, and crystalline silicon photovoltaic cell modules exported from China, intellectual property disputes have become increasingly prominent. Statistics show that about 63% of China's foreign-related enterprises will be forced to respond to litigation and suffer losses due to intellectual property disputes. Mr. Luo Hanwen, General Manager of Greater China of Conpak Certified Public Accountants (www.conpak.com.cn) Co., Ltd. believes that in order to properly solve and avoid such problems, all governments should work together to maintain free, fair and open international trade In addition to the environment, what is more important is that enterprises should properly reduce business costs and take up weapons to improve their own solutions, so as to strengthen their own brand competitiveness and protect their legitimate rights and interests from being infringed. In addition, enterprises located in the Pearl River Delta can take advantage of the geographical advantages of Hong Kong to effectively avoid trade frictions to a certain extent.

Intellectual property rights have become the "hardest hit area" of friction

Insufficient understanding of the relevant regulations of the international market and major trading partner countries, and still maintaining the traditional marketing habit of winning by price is the main reason for the frequent trade frictions of Chinese enterprises. At present, the technological innovation capabilities of Chinese enterprises still need to be strengthened, and various technical standards are not well in line with international standards. In addition, China's foreign trade management system is not perfect, the structure of export commodities is relatively simple and concentrated, and the blind production of enterprises and the disorder of exports have also led to Trade frictions suffered by Chinese companies have increased, and China has become the "hardest hit" of global trade frictions. Through analysis, it is not difficult to find that the current global enterprise intellectual property friction has been upgraded to the focus of international trade friction. Shenzhen Pudi Industry and Philips DVD intellectual property disputes, French Thomson company's request for patent fees from Chinese color TV companies, Cisco v. Huawei intellectual property infringement case, Wenzhou lighters encountering the EU CR Act and other typical cases, all show that intellectual property rights are in international trade frictions and conflicts important position in.

Change the development strategy and open a new era of foreign trade

At present, most small and medium-sized enterprises in China are helpless in dealing with foreign-related cases due to their lack of understanding of local laws and policies, lack of in-depth analysis of the reasons and evidence of trade frictions, or fear of high litigation costs when facing trade frictions. As a result, the company itself and the industry in which it operates have suffered heavy losses, and even lost the export market that the company has cultivated for many years. Experience has shown that the most effective way to avoid trade frictions is to warn in advance. In addition to relying on the government to conduct real-time monitoring of key industries, key export commodities and key countries, Chinese enterprises should also pay attention to the following points:

Study and pay attention to foreign policy trends, understand the situation of the industry, understand the situation of the counterparts in the importing country, make early preparations, and try to avoid being subject to anti-dumping investigations;

Combined with its own development model, adjust development ideas and make innovative and meaningful foreign investments;

Recruit and attract talents who are familiar with WTO rules, ensure the fairness, impartiality, openness and transparency of industrial policies, and strengthen the protection of intellectual property rights;

Use internationally renowned intermediaries, overseas chambers of commerce and other private institutions to communicate with foreign companies.

Mr. Luo Hanwen also believes that from another perspective, the increase in trade friction can become an important force for Chinese enterprises to transform, get rid of the old way of relying on low-cost competitive advantages to enter the world, and open a new era of China's foreign trade.