Internationally renowned brands face difficulties with unregistered Chinese trademarks
This is not news, but a repeat of the trademark battle that international famous brands have encountered in China. Hermes International, the owner of the internationally renowned luxury brand "HERMES (Hermes)", applied for registration of an English trademark in my country in 1977, but has not registered a corresponding Chinese trademark for a long time. In 2009, when Hermès International discovered that the Chinese translation of its trademark "Hermes" was registered by Guangdong Shunde Dafeng Garment Co., Ltd. and requested to be revoked, it was rejected by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board), and then the court of first instance. The judgment upholds the ruling of the Trademark Review and Adjudication Board.